Great article for those debating on where best to buy a diamond and why.
Why Shop In Store?
Mother nature is perfect. Like people, she made no two diamonds exactly alike –each has their own unique personality. The cornerstone of our business is helping people create rings and select diamonds that are more than just the right size, style and budget – they’re the perfect match.
Like an ideal partner, the perfect diamond engagement ring will stand the test of time. That’s why we believe you should get to know your ring before you buy it, by shopping with one of our experienced, family-owned and operated retail partners.
Although it may sound romantic, it’s actually very practical. Diamond grading reports are surprisingly subjective, despite the regimented, standardized system of grading that’s been in place for many years. Case in point: two diamonds, which seem identical in the virtual world, have two very different prices (see below).
These diamond certifications come from a reputable online dealer. On paper, they certainly appear to be the same in size, cut, color & clarity. Yet, the price difference is $1,300 – a 15% difference. Why? That’s an excellent question, one that no one can really answer without seeing the stones.
The only way to truly know and understand what you are buying is to shop with a knowledgeable Gabriel & Co. retail partner. Our retail partners provide unparalleled expertise, working with you one-on-one to help you make the best choice possible. They are passionate about what they do, whether it’s helping you choose a ring on the spot, or working with you to design & create your heart’s desire. Because getting engaged is more than finding a ring, it’s about finding the one.
We’re confident you’ll agree that when it comes to love and engagement rings, there’s nothing like the real thing!
The Huntsville Jeweler
I have no affiliation with Osborne’s Jewelers**